As consumers across the globe sprint through what retailers see as “the most wonderful time of the year,” many online businesses now give you the option to sign in using credentials from a social networking site. But how much do you really know about this authentication method?
It’s quick and easy – in fact, if they’ve already signed in to the platform in question, it involves one, or at the most two, clicks. In itself, this isn’t a new idea. We’ve been signing up to sites with our Facebook details for a while now, and even before that, Windows Live / Microsoft ID sign-in was commonly used. Now these two have been joined by Twitter, and also LinkedIn, meaning that almost the entire online population has the option to use social sign-in if they choose to.
I stumbled across a very disturbing number in our analytics earlier this year. From April 12 to May 12, 2012, we had 340,591 failed login attempts. That’s the total number of times someone tried to get into MailChimp to get their work done and couldn’t remember their username and/or password, or simply mistyped.
Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google plus is starting to pull out of its long-term downward trend. The other players maintain their smaller shares of the market.
NBR Clips The dark side of social media posts
Wednesday, 10 Aug 2016 | 6:00 AM ET | 02:26 Posting and sharing photos online seems innocuous, but you could be inadvertently leaking sensitive business and personal information, according to experts.
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